Survey reveals that age matters when it comes to smartphone preferences

SAN FRANCISCONovember 8, 2017—In the battle between Apple’s iPhone and Samsung’s Galaxy, American teens and adults are split on which one they want as a holiday gift. Over a third (35 percent) of teens said they either want the pricey iPhone X or the Apple iPhone 8. Only 20 percent of adults want the iPhone X, with a slightly higher percentage (22 percent) wanting the iPhone 8. Overall, adults said the Samsung Galaxy S8 is the smartphone they’d prefer to unwrap (38 percent). The national survey was fielded among 1,034 adults and 507 teens by Propeller Insights on behalf of Ebates, a leader and pioneer in cash back shopping and subsidiary of the global internet services company Rakuten.
 
Which smartphone would you most like to receive?
Percent of adults who said this
Percent of teens who said this
1.      Samsung Galaxy S8
38 percent
28 percent
2.      Apple iPhone 8 Plus
23 percent
25 percent
3.      Apple iPhone 8
22 percent
35 percent
4.      Apple iPhone X
20 percent
35 percent
 
 
The Trendy Teen Gifts Are…
If you’re planning to buy your teen a pair of Beats wireless earbuds, as 28 percent of American parents are, you’re in luck—at 44 percent, it’s the number one trendy teen gift that teens most want to receive.
 
Teen boys also want a drone (47 percent), while girls want a Polaroid camera (52 percent). Other trendy teen gifts for both teen boys and girls are:
 
Which of the following popular gifts is at the top of your wish list?
Percent of teen boys who said this
Percent of teen girls who said this
5.      Beats wireless earbuds
38 percent
49 percent
6.      Nintendo Switch
38 percent
30 percent
7.      Bose portable speaker
28 percent
25 percent
8.      Amazon Echo
26 percent
24 percent
 
However, while 27 percent of parents think that fidget spinners are still a hot gift for teens, only 15 percent of teens put this on their wish lists.
 
Non-Electronic Gifts Are Popular, Too
When asked which non-electronic gift Americans most want to receive, the most popular choice was a gift card—for both adults and teens (both 77 percent). Adults also put clothing (49 percent), shoes (35 percent) and accessories (31 percent) at the top of their list. Teens agreed and also listed clothing (63 percent), shoes (55 percent) and accessories (44 percent) as their most desired gifts.
 
Getaways were also a popular choice for Americans (32 percent). In fact, almost three- quarters—72 percent—would forego a gift in exchange for a holiday getaway.
 
When it comes to which type of gift card Americans would most like to receive, money in the form of a Visa, Amex or Mastercard (72 percent) was the top choice. This is followed by a gift card to a restaurant (59 percent), a retailer (51 percent) or for travel.
 
And men should take note: one-third of women also selected a gift card for a spa treatment (35 percent).
 
One-in-five Americans also plan to spend between $250-$500 on holiday gifts this year, and almost as many will spend more than $1,000 (18 percent) or $750-$1,000 (17 percent).
 
“Our holiday survey found that, when it comes to holiday gifts, you can’t go wrong with a gift card—although a laptop or earbuds are also safe choices,” said Amit Patel, CEO of Ebates. “At Ebates, we want to make it as easy as possible to purchase all your gifts and save money while doing it. From gift cards to fidget spinners, our retailers have you covered.”
 
From now through Christmas, shoppers can receive up to double cash back on select retailers via Ebates. For more details on specific retailers participating in the special offer, visit Ebates.com. Shoppers can also download the free Ebates.com app at Google Play and the AppStore.
Check out The iMums Gift Guides for more ideas on holiday shopping
Download the free Ebates App here: Ebates: Cash Back & Shopping – Ebates

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Mary is originally from England but now lives in California with her husband, dog, cat and three children. Mary and her family love Apple products and own an iPad2, iPad3, iPad Mini, iTouch, iPhone5 and several MacBook Pros. They also love cub scouts, skiing, camping and hiking. The family iPads are also used for therapy for their daughters Apraxia (speech disorder).

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